The September 18, 2006 issue of Computerworld (www.computerworld.com) has a story entitled "Business Intelligence Home Runs"
"See how 15 companies used the power of analytic software to make better business decisions and produce a big ROI (Return on Investment)"
One example: Alliant Energy Corp. "The subsidiaries of this Madison, Wisconsin based energy services provider services approximately 1.5 million customers. Payback: Significant savings in manhours needed to prepare reports, and increased visibility into financial data."
Another example: Eastern Mountain Sports Inc. "This specialty outdoor retailer has more than 80 stores in the northeastern U.S. plus online sales. Payback: The ability to identify individual customer purchasing patterns and thereby increase certain types of sales by as much as 73%"
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