Monday, November 27, 2006

Microsoft Competes with Google's Search Engine

The November 27, 2006 issue of Forbes Magazine (www.forbes.com) contains an article entitled "Desperate Acts: Google and Microsoft are hungry to get each other's business". According to the article: "Microsoft is expected to spend $650 million next year to let the world know it has a shiny new search service and Web Advertising network"

Microsoft's share of searches dropped this year from 11% to 9%. "Google handled 61% of the 204 billion searches worldwide in the past 12 months."

To compete with Google, Microsoft is upgrading its live.com site with better maps. "Microsoft is flying camera-equipped planes around the globe to create 3-D vesions of 100 cities, at $150,000 per location. The goal is to create a massively detailed, searchable map of neighborhoods and landmarks."